New report 'Beauty Futures' by NIQ, World Data Lab, and SPATE delves into global beauty consumers' generational journeys.

Global beauty trends report reveals insights into generational preferences, spending habits, and values. NielsenIQ, in collaboration with World Data Lab and SPATE, has released a detailed report focused on the beauty market for the next decade. The report highlights the significant impact each generation will have on consumer preferences and spending in the coming years. "We project that the global beauty sector has surpassed US$1 trillion for the first time ever," said Wolfgang Fengler, CEO of World Data Lab. This milestone reflects the strong desire of consumers worldwide, of all ages and nationalities, to engage in the cosmetics and beauty industry. Yarden Horwitz, Co-founder of SPATE, emphasized the importance of understanding digital trends on platforms like TikTok and Google Search for brands to stay competitive. These platforms provide real-time insights into consumer interests and needs across different generations. Millennials and Gen Z are prioritizing health and sustainability when choosing beauty products. Millennials are more likely to opt for products with low environmental impact, while Gen Z looks for products that support social equality and at-risk communities. The Beauty Futures report, NIQ's flagship publication, offers a comprehensive look at global beauty consumers. It covers projections for the next decade, key drivers of purchase behavior across generations, and emerging beauty trends from online platforms. To access a copy of the report, click here. NielsenIQ is a leading consumer intelligence company, providing in-depth insights into consumer behavior and growth opportunities worldwide. With operations in over 95 countries, NIQ delivers a holistic view of consumer insights through advanced analytics and state-of-the-art platforms. World Data Lab specializes in forecasting consumer trends, spending patterns, and demographic shifts, using advanced data science techniques. Their data provides accurate and consistent insights across 180 countries and 6,000 cities. SPATE, an AI-powered market research platform, analyzes search signals and TikTok videos to offer brands valuable insights into consumer trends in the beauty industry. Their data highlights age-related shifts, such as the growing interest in mature skin makeup. trademarks, consumer behavior, generational preferences, beauty industry, global trends --- beauty, trends, report, generations, insights