Introducing 'Beauty Futures' Report - join NIQ, World Data Lab, and SPATE as we delve into global beauty trends.

Video loading failure, beauty insights across generations The beauty market report by NielsenIQ uncovers insights into generational preferences, spending habits, and trends that will shape the industry in the next decade. Collaborating with World Data Lab and SPATE, the report highlights the significant role each generation will play in influencing consumer behavior and shaping the future of beauty spending. The global beauty sector is projected to exceed US$1 trillion for the first time, showcasing the increasing desire for cosmetics and beauty services among consumers of all ages and countries. Understanding digital trends on platforms like TikTok and Google Search is crucial for brands to stay ahead and cater to evolving consumer interests across generations. Millennials and Gen Z are prioritizing health, sustainability, and social equality in their beauty purchases. As Millennials lean towards environmentally-friendly products, Gen Z values products that support social causes and communities in need. The Beauty Futures report by NielsenIQ provides a comprehensive guide to understanding the journey of global beauty buyers, covering projections for the next decade, key drivers of purchase behavior, and emerging trends. NielsenIQ is a leading consumer intelligence company with operations in over 95 countries, offering a holistic view of consumer behavior and insights for brands to drive growth. World Data Lab creates proprietary data to forecast consumer trends, while SPATE uses AI-powered tools to analyze search signals and TikTok videos to provide brands with insights into evolving consumer trends in the beauty industry. Disclaimer: Trademarks mentioned belong to their respective holders and do not imply any affiliation or endorsement. beauty, generations, trends, consumer behavior, digital marketing