
Vets reveal to BBC they feel constant pressure to drive revenue.
Some vets in the UK are feeling the pressure to generate more income for their practices, according to a recent investigation by the BBC. Owned by one of the big six pet-care providers, IVC Evidensia, these vets are monitored and set targets by the company, leading to concerns about the prioritization of profits over animal welfare.
In emails seen by the BBC, one vet, known as "Adam," was criticized for his "low" average transaction value and use of certain procedures. He felt compelled to upsell to pet owners and compete against other practices owned by IVC, resulting in a focus on generating income rather than providing the best care for animals.
The corporatization of the vet industry has led to a 60% increase in vet bills for pet owners, raising concerns about the impact on the affordability of veterinary care. The Competition and Markets Authority (CMA) is currently investigating these concerns and is expected to deliver recommendations in July.
IVC has defended its practices, stating that the health and welfare of animals is its first priority. The company emphasizes the importance of clinical autonomy and clinical freedom for its 8,000 vet and vet nurses, while also implementing "clinical challenge milestones" to improve the clinical care of pets.
Despite these assurances, some vets working for IVC, including those at the company's emergency out-of-hours service, Vets Now, have raised concerns about being pressured to meet financial targets and upsell to pet owners. There are also allegations of non-urgent cases being booked as emergency appointments, leading to unnecessary costs for pet owners.
Ultimately, the issue of profit-driven practices in the veterinary sector is a complex one, with a need to balance financial sustainability with the welfare of animals. As the CMA investigation continues, it remains to be seen how the industry will respond to these challenges and ensure that the best interests of pets are always the top priority.
pets, veterinary, costs, corporatization, income
Wednesday 16th Apr 2025